Maxinutrition, the parent company of Maximuscle, Maxifuel, Maxiraw and Maxitone, is Europe’s leading sports nutrition company. Maxinutrition over the last 17 years have tirelessly made it a mission to help people understand how protein works, what it can do for the body, and what that means to everyday life and performance. Our products have been developed using cutting-edge science using one key ingredient; protein. For further information please visit Maxinutrition (www.maxinutrition.com).
Maximuscle is targeted at consumers who are focused on gaining muscle and increasing strength and power. Maximuscle works with a number of elite teams and ambassadors including Wales RFU, ECB England cricket, UK Sport, Everton, Fulham FC, Jermaine Jenas and Stuart Broad amongst many others. For further information please visit the Maximuscle website (www.maximuscle.com).
Maxifuel was launched in June 2010 with a new range of products designed for endurance, targeting sports men and women to whom performance is critical. Maxifuel are the official nutrition supplier to a number of organisations including the British Triathlon Federation, England Hockey, UK Sport and individuals including triathlete Stuart Hayes and UK pole vaulter Kate Dennison. For further information please visit the Maxifuel website (www.maxifuel.com).
Maxitone is a product range designed for healthy active women to aid toning and weight management. Maxitone ambassadors include Strictly Come Dancing star Flavia Cacace and Olympic skier Chemmy Alcott. For further information please visit the Maxitone website (www.maxitone.com).
Maxiraw takes sports nutrition back to basics with the very finest sports nutrition raw items. It allows regular trainers to supplement their diet with the precise nutrition and amounts of ingredients they crave by purchasing bulk quantities of individual ingredients. For further information please visit the Maxiraw website (www.maxiraw.com).
Major markets: Global